Our white papers
While for many players the lockdown linked to the Covid-19 has allowed to re-focus on essential needs, we question the importance of re-establishing a strong and solid CRM
Understanding, segmenting and expanding this value in order for a client to come back and purchase on whichever chanel (retail store, e-shop, mobile...) is the whole point of a hyper personalized relationship.
In this challenging context, loyalty programs can no longer be seen only as a way to limit attrition and sustain the relationship, brands and companies also need to
engage through new programs that integrate these aspirations.
